Advertising & Sponsored Content Policy

Editorial Separation

Commercial relationships do not grant editorial control. Reporting decisions, headlines, editorial framing, source selection, and publication timing are not sold as part of any advertising, affiliate, sponsorship, or partnership arrangement.

Our standard is that journalism and advertising should be distinguishable without guesswork. A reader should never have to infer whether content is paid for, promotional, or independently reported.

How Paid Material Is Labelled

When content is paid for, sponsored, or published as a result of a commercial arrangement, the disclosure appears in a prominent location and uses plain language that ordinary readers can understand before engaging with the material.

Clear labels may include:

• Disclosure appears close enough to the content that a reader sees it before or as they engage — not only after scrolling deep into the page
• Visual design, bylines, and page layout are not used to make paid material look like independently reported journalism
• Vague labels that could confuse readers are avoided

Native, Branded, and Partner Content

If More News publishes sponsored features, branded content, partner-funded explainer material, or similarly designed promotional pages, those pages carry a disclosure that is prominent, written in plain language, and durable across desktop and mobile views.

A sponsor may buy placement or a clearly labelled promotional package, but a sponsor does not buy the right to masquerade as the newsroom, receive a deceptive byline, or alter unrelated editorial reporting.

Affiliate Links, Commerce, and Material Connections

Where More News uses affiliate links, referral arrangements, or any other material connection that may result in compensation when a reader clicks or makes a purchase, that relationship is disclosed clearly in or near the affected content.

• Affiliate or referral disclosures are clear and conspicuous
• Material connections are not hidden only in a footer or general policy page when they affect a specific piece of content
• Editorial recommendations are not conditioned on compensation alone

Newsletters, Video, Audio, and Social Distribution

Disclosure standards apply across all formats. Sponsored newsletter placements, paid podcast segments, video sponsorships, and social media promotions are labelled in a way that travels with the content or appears clearly at the point of exposure. The format may change, but the principle does not: paid communication should look paid, not editorially disguised.

Political and Issue Advertising

If More News accepts political, advocacy, or issue-based advertising, the material is clearly labelled as advertising and is not presented as reported journalism or independent analysis. Acceptance of an advertisement does not imply endorsement of a campaign, candidate, issue position, organisation, or claim contained within it.

Practices More News Does Not Use

• Selling editorial conclusions or offering favourable coverage in exchange for payment or access
• Using a newsroom byline or article layout to disguise paid material where the commercial nature is not obvious
• Allowing an advertiser, sponsor, or affiliate partner to control unrelated editorial reporting
• Hiding a material connection in a location a normal reader would not reasonably notice